Objective: This project's objective was to rebrand and redesign the Advertising and Graphic Design (AGD) space. As a group, we had to develop a new logo, as well as create elements to change the physical space and some of the more internal elements.
Design Brief: The premise for the AGD redesign became "Design. Develop. Deliver." We took inspiration from the process of design and carried it over to the program's club, which was renamed 3Dimension. The logo has a more modern, geometric feel to it. We kept the original AGD green and added a teal and a blue. The supporting elements of collateral included a poster, which helps show the design process, mousepads, and a booklet. I worked on helping conceptualize the stickers and wrote the body copy for the New AGD booklet.
